Amazon.comHigh Gloss Color. Just 10 minutesIt\'s the most-awarded hair color by beauty editors.* Perfect 10 is hair color so incredibly quick, gorgeously glossy and technologically advanced. And it\'s earning accolades for beauty and science alike.* among leading U.S. national beauty magazinesWHAT\'S THE SECRET TO LOOKING LIKE A NATURAL BLONDE?Choose a hue that\'s within two shades of your natural hair color. Perfect 1O by Nice \'n Easy offers a palette of 10 beautiful blonde shades, making it simple to find the shade that\'s right for you. WHAT\'S THE DIFFERENCE BETWEEN ASH BLONDE AND GOLDEN BLONDE?Ash blonde is characterized by cooler beige tones. Warmer tones, such as rich honey or butter, create a perfectly golden-blonde look. I WOULD LOVE TO BE A REDHEAD, BUT HOW DO I SELECT A SHADE THAT BEST COMPLEMENTS MY SKIN TONE?If you\'re fair, with blue or green eyes, complementary red shades abound. Cool copper, or even brighter, more vibrant tones, will suit your complexion. If you have dark or olive skin, opt for a darker auburn, or perhaps a chestnut color. Strawberry blonde looks best with a medium, warm complexion. ANY TIPS ON KEEPING BRASSINESS AT BAY?Brassy hair is the number one complaint among my clients. Banish brassiness by weaving cooler beige or ash-tinted tones throughout your mane. WILL MY GRAY HAIRS ABSORB THE COLOR?Clairol Perfect 1O offers 100% gray coverage, so your gray hairs stay under wraps. If stubborn gray hairs persist, leave the color on for an extra five minutes. HOW CAN I KEEP MY COLOR AS RICH AS AT THE SALON?Not everyone can get their hair colored at a salon. For those of you who do, Perfect 1O by Nice \'n Easy extends the time between salon visits and gives your color an infusion of gloss and shine. THE SCIENCE OF PERFECT 10 HAIR COLORAn exclusive advanced color crme formula with micropearls delivers color in less time* and with less damage. And it gives you high gloss hair color with flawless gray coverage.This breakthrough technology is the biggest advance in hair color in 50 years-it has 18 patents applied for and received the Royal Society of Chemistry Teamwork in Innovation Award. And it created the one and only Perfect 10. The development of Perfect 10 is the greatestadvancement for hair color in 50 years.Frauke NeuserClairol research and development expertHOW PERFECT 10 WORKSClairol research and development expert Frauke Neuser answers some frequently asked questions: HOW DOES PERFECT 10 DELIVER HIGH GLOSS COLOR IN JUST 10 MINUTES?Perfect 10 is the first product to use Clairol\'s breakthrough formula, which works so efficiently that it does the job in just 10 minutes. The advanced color crme with micropearls allows for fast penetration into the hair fibers. Once inside the hair, the unique combination of effective ingredients targets the natural melanin pigment and deposit the new color without reacting as much with the surrounding hair protein. The complete coloring process is accelerated and we can achieve high gloss color and 100% gray coverage in 10 minutes. WHAT IS A MICROPEARL?Micropearls are the color molecules that exist within Perfect 10\'s advanced color crme formula. Each shade of Perfect 10 contains a unique mix of different colored molecules and conditioning ingredients to create the desired shade. Perfect 10\'s advanced color crme with micropearls is what provides consumers with high gloss color in just 10 minutes. WHAT MAKES THE FORMULA BREAKTHROUGH?Perfect 10\'s formula is totally different from anything else out there. It\'s not just about one ingredient-it is the combination of new elements that makes it so exciting. It uses a unique lightening system-which is the heart of any colorant-to prepare the hair and speed up the color reaction, energizing color to move inside the hair, creating beautiful, high gloss color in just 10 minutes. It works at a pH closer to that of hair itself, making it gentler and better protecting* the hair surface. It is this total package that makes Perfect 10 the first big color breakthrough in over 50 years.* vs. our leading permanent colorant** vs. leading permanent crme colorant ARE ALL 10-MINUTE HAIR COLORS THE SAME?Absolutely not! Interestingly, when we developed Perfect 10 our first objective was to create a \'better\' hair colorant-and along the way we realized the new technology was so good that it could do the job in just 10 minutes. Most other 10-minute products use existing, conventional technology-just changed a bit to give faster results. This is very different from the approach we took with Perfect 10. CAN YOU TELL ME WHY PERFECT 10 IS LESS DAMAGING?Perfect 10 is less damaging* to the hair surface because of its unique advance color crme formula. Its active ingredients work best at a lower, gentler pH than most colorants, so Perfect 10 better preserves hair\'s natural protective coating called the f-layer. In addition, we have shown that the advanced color crme reacts more selectively with the p